Museums are using technology to create spectacle, not spark learning.
In the status update age, it may be hard to believe, but no aspect of technology should cater to you and your experience. Museums are especially vulnerable to the dangers of user-centrism, and pressure is increasing for them to embrace the experience economy by offering interactive exhibits that “come alive.” Sure, visitors are learning and having fun, but in the long run, this attitude may threaten the durability of collections—you know, the reason why you go to the museum in the first place.
Today’s museums give the entertainment industry a run for its money. According to the Horizon Report: 2011 Museum Edition—a joint effort between the Marcus Institute for Digital Education in the Arts and the New Medium Consortium—there’s an all-out digital love fest going on. In the near-term, its authors expect extensive efforts to focus on mobile apps. In the next two to three years, they predict “wide-spread adoptions” of augmented reality. Four to five years down the road, emphasis should shift to digital preservation (looking for ways to “future-proof” digital objects) and smart artifacts that “blur the line” between digital and physical things.
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