Apple’s Siri commercials promise a perfectly anthropomorphized digital assistant; a virtual, voice recognition secretary programmed to serve every scheduling and questioning whim by celebrity and average citizen alike.
But what — beyond a willingness to endure gentle caricature — does Siri ask us from us in return? The superficial answer is little but consumption: purchasing iPhones and data plans. But Michael Schrage, Research Fellow with the MIT Sloan School’s Center for Digital Business, argues the superficial answer misses something important. Siri — as well as other increasingly popular — and pervasive — technologies asks us to participate in a fundamental re-design of our social sensibilities.
READ ARTICLE ON HUFFINGTON POST